The Back Story

As technology evolves, the explosion of accessible media has outpaced the ability to critically engage with it, fuelling fake news, hate speech, and misinformation. This issue became urgent during the Covid pandemic, with misinformation impacting lives globally.

What I Did

Branded by Berkeley partnered with UNESCO to elevate Media and Information Literacy (MIL) worldwide. I developed core campaign content, launched an updated MIL Curriculum, and supported a global media outreach programme alongside engaging social media content to educate and empower audiences.

Execution

As lead designer, I provided UNESCO with engaging, shareable assets and secured 280 media mentions over six months. Social media reach was extensive: 55,000+ people on Facebook, 364 Twitter mentions, 4,300+ engagements on the MILCLICKS page, and over 600 attendees for the virtual launch.

The Deliverables

I aimed to unify the campaign messages and create impactful assets, including:

• A 12-page document to raise awareness of MIL and the new curriculum

• An 8-page executive summary on UNESCO’s MIL work

• 25 infographics on topics like gender inequality, AI, and fake news

• 15 multilingual videos to promote MIL

• 5 podcasts featuring global experts on MIL topics