I create brands that cut through the noise, and stories that stick.

For over 20 years, I’ve crafted campaigns, visual identities, and digital experiences that don’t just look good, they connect. Whether it’s a full-scale brand rollout, a bold campaign, or a refined digital presence, my work blends strategy with storytelling to create meaningful, lasting impact. From retail to tech to the charity sector, I help brands find their voice, sharpen their message, and build creative that resonates on a deeper level.

As a senior designer, art director, and creative strategist, I understand that great design is more than aesthetics, it’s about emotion, clarity, and persuasion.

At Berkeley Communications, I’ve led projects that drive real engagement: I spearheaded a European relaunch for Staples, steered a global campaign for UNESCO, and led the creative direction for the International Diabetes Federation’s World Diabetes Day campaign, bringing a human touch to a critical global issue. Every project starts with the right questions. Who are we talking to? What do they care about? How do we craft a story that not only grabs attention but holds it?

Before that, at Dalziel & Pow, as part of a larger team I created award-winning interior graphics for brands like Google, Jaguar Land Rover, and John Lewis, shaping immersive retail spaces that told compelling brand stories. I’ve also built large-format campaigns for Apple, Levi’s, and Estée Lauder, created high-profile environmental branding, and developed digital-first identities designed to thrive across platforms.

But design isn’t just my job, it’s my craft. I take inspiration from brutalist architecture, Swiss typography, and the evolving intersection of AI and creativity. I stay ahead of modern UX and front-end practices, always exploring new ways to push the boundaries of brand storytelling.

Because at its core, branding isn’t just about visibility, it’s about connection. When strategy and storytelling align, a brand doesn’t just get noticed. It gets remembered.