The Back Story

At NEOL’s core is CuGlide, a proprietary copper filming technology redefining lubricant performance and sustainability. While revolutionary, NEOL recognised the need to reposition as a leader driving change in the global lubricants industry.

After a previous rebrand missed the mark, NEOL turned to Berkeley Communications to craft a narrative that truly resonated with their audience and reflected their vision.

The New Mission and North Star

In a world demanding resourcefulness, NEOL creates groundbreaking technologies that extend equipment lifespans while protecting human and natural resources.

With a mission to innovate technical lubricants that safeguard both people and the planet, NEOL is committed to transforming the industry and enhancing life in harmony with nature.

NEOL. It’s time for change.

Deliverables

I partnered with NEOL to craft a bold new visual identity reflecting their dedication to innovation and sustainability.

A refreshed logo, dynamic colour palette, and cohesive design language captured NEOL’s forward-thinking ethos. Copper-inspired elements, both in form and hue, highlighted the technological brilliance of CuGlide while underscoring NEOL’s commitment to progress and transformation.

The result was a striking visual identity seamlessly aligned with NEOL’s North Star, resonating across platforms and audiences alike.

The Story Continues

With a reinvigorated brand, NEOL re-entered the global lubricants industry with renewed purpose and a visually compelling identity. Positioned for growth, innovation, and environmental impact, NEOL’s story isn’t just about progress, it’s about building a lasting legacy.