Client Overview

The International Diabetes Federation (IDF) leads global diabetes advocacy, focusing on awareness, prevention, and care. For five years, Branded by Berkeley and Berkeley Communications collaborated on their World Diabetes Day (WDD) campaign, refining messaging and branding to boost engagement and impact.

The Challenge

IDF aimed to expand WDD’s visibility and reach, resonating with diverse global audiences while staying true to their mission. Over time, we developed a comprehensive, evolving strategy to maximise the campaign’s influence.

Our Approach: Execution & Evolution

Each World Diabetes Day (WDD) campaign has been a building block in a larger, long-term strategy. In our first year, we established a consistent voice and core themes for WDD, setting the foundation for annual updates that keep messaging relevant as healthcare trends shift.

Each year, we adapt based on data and feedback, allowing us to move from broad awareness-raising to more targeted outreach, strengthening audience connections at every step.

By the third year, we incorporated real-life narratives from individuals managing diabetes, personalising the WDD campaign and further enhancing IDF’s global reach. This evolving, data-driven approach has expanded WDD’s digital presence and cemented IDF’s leadership in diabetes awareness.

Results & Impact

Our five-year partnership with IDF has delivered impressive, cumulative results. The initial campaigns yielded a solid increase in recognition and engagement, laying the groundwork for sustained growth. Over time, the WDD campaign has transformed from a broad awareness event to a powerful, targeted outreach initiative. Our collaborative, evolving approach has built upon each year’s achievements, creating a long-lasting impact and stronger global connections.

This long-term partnership demonstrates the strength of an adaptive, strategic approach that evolves alongside the organisation’s mission and objectives. We look forward to further advancing IDF’s World Diabetes Day campaign, continuing to build on the success and trust fostered over the past five years.