Rebranding and re-engaging with growing businesses across Europe.

To support Staples’ return to Europe with a new B2B focus, I led a multi-phase campaign across 13 countries, repositioning the brand from stationery supplier to workspace solutions provider.

Anchored by research from 7,000 office workers, the campaign—“When your space works, everything works”—combined strong visuals with data-led storytelling across digital, print, and events. In just five months, it drove 1.5M site visits and widespread media coverage across Europe.