GRAPHIC DESIGN AND BRAND SERVICES
I craft work that cuts through. With over 20 years of experience in digital, print, and large-format design, I’ve built standout work for retail, tech, and charity brands.
As a senior designer, art director and creative strategist, I don’t just make things look good, I make them work. Whether it’s a website, a campaign, or a full brand rollout, I blend strategy with bold execution to deliver results.
As a freelance designer I take on a wide range of roles; from logo design and brand identity, to report layouts, website and UI design, presentation decks, social content, and campaign visuals. Whether you need a full creative partner or just a fresh pair of eyes, I can plug in where you need support and deliver clean, effective design that fits the brief and the bigger picture.
Key Services
Brand Identity
Logos, brand systems, visual direction and tone of voice. I help define and evolve how brands show up, with consistency, clarity, and impact.
Digital & UI Design
Website design, landing pages, user journeys, and interface design. I create digital experiences that feel intuitive, beautiful, and on-brand. Smart, strategic UI.
Campaign & Content Design
Social media assets, print design, large-format visuals, and marketing collateral. From ad creatives to event branding, I craft high-impact content that gets noticed and remembered.
About
With over 20 years of experience as a senior designer, art director, and creative strategist, I blend strategy with storytelling to craft campaigns, identities, and digital experiences that connect on a deeper level.
From bold brand rollouts to global campaigns for Staples, UNESCO, and the International Diabetes Federation, my work spans tech, retail, and non-profits, always grounded in clarity, emotion, and meaning. I’ve shaped immersive physical environments and developed digital-first identities that thrive across platforms.
Design is my craft, not just my job, driven by a love for brutalist architecture, Swiss typography, and the evolving edge of AI and creativity. For me, branding isn’t just about being seen. It’s about being remembered.